Design / The identity
The shape
of Athledex
The Athledex symbol is built from five letters of its name. These studies show how they fit together and how the mark works on its own or with the full name.
Inside the identity
01 / The name
Athlete+Index
Athledex brings these two words together: the people who practise sport, and the idea of making their world easier to discover.
- Athlete
- The person comes first. Whether you’re finding your feet or competing at your highest level, there’s an athlete in you worth getting to know.
- Index
- An index helps you find your way into something bigger. Here, it stands for discovering athletes, sports and stories you might otherwise never come across.
02 / Construction
Five letters. One symbol.
Look closely and you’ll find A, T, L, D and X woven into the same shape. Bringing these letters together expresses unity and inclusion: a place for every sport and every athlete, whatever their discipline or level.
03 / Movement
An upward direction
The triangular form and sharp accents give the symbol an upward direction.
The two versions below show the full name and symbol on light and dark backgrounds.
